The “No Buy 2025” Frugality Theme Is Taking Hold (And Disinflationary!)

Social media's “No Buy” trend is yet another signpost of consumer frugality

Highlights

• Social media's “No Buy” trend is yet another signpost of consumer frugality

• Disinflationary trends remain intact across global economies

• Fight or flight is the question for Canada as tariff threats loom large

• Today's degree of market concentration has very poor implications for forward returns